Introduction
Are you tired of feeling like you have to beg people to try out your products? Do you have this nagging sense that you should be getting more out of your company marketing?
If your answer to either of these questions was “Yes!”, a content marketing plan could be the answer to your advertising-related concerns.
With the right content marketing strategy, you can increase your inbound leads, build up revenue, and attract more customers for pennies on the dollar. But how can businesses drive those types of results in 2022?
Tips to Build an Awesome Content Strategy
Keep reading to see our hottest content marketing tips…
1. Get to know Your Audience
In many advertising circles, catering to a niche market is all the rage. Why? Because dominating particular segments is often easier than running a mass campaign and hoping for results.
Whether your medium of choice is video, social media, the company blog, or some mixture of all three, successful content marketing starts with getting to know your future customers.
What problems do they need you to solve? What makes them tick? Do they care about affordability or are they more concerned with the quality of the product or service they’re getting back?
Once you’ve done this preliminary research, figuring out what people want to see from your company is a piece of cake. You’ll be glad you took the time to take this step.
2. Create a Content Map
How is it that some marketing teams are able to get incredible returns through content marketing while others struggle to drive results? In many cases, the difference comes down to having a higher-level content marketing strategy.
You’ll want to make sure that you understand your customer journey and the role that your content is supposed to play in it. This makes it possible for you to direct people to the next stage of your funnel while also allowing your team to develop content with the end goal in mind.
Click more here for an in-depth look at the content map creation process.
3. Always Deliver Value
You can have all the latest marketing tools in the world and a suite of state-of-the-art technology. But if you’re failing to provide content that’s useful to people, you’ll likely be disappointed with your conversion rates.
Here’s what we mean:
Say you’re a customer who’s looking to purchase a new computer. One company has a useful 3,000-word blog post that leaves them thinking, “Wow. I don’t need to look any further.”. Meanwhile, the other one has a short, 200-word blurb that talks about the importance of having an up-to-date computer.
All things being equal, which business are you more likely to trust, engage with, and potentially buy from? Exactly.
Want More Results From Your Business Marketing? Create a Content Marketing Plan
Most businesses have internal procedures for all sorts of things.
Are you onboarding employees? There’s a plan.
Are you qualifying new vendors? Your supply chain department probably has multiple decision trees.
Even so, many companies struggle with putting together a content marketing plan that works. If you implement the tips we’ve just provided, however, 2022 could be your best year for content marketing yet.
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