From balloons in a Thanksgiving Day parade to an entire episode of Futurama — even after a crypto market downturn, digital assets made their way into different parts of pop culture.
Society is past when even mentioning Bitcoin or Ethereum on a streaming series would make the news. Still, it’s good to look back on all the times crypto stepped out of the ecosystem and appeared in mainstream media — whether on Netflix, a comedy show, or any viral sensation.
2023 marked one of the first times in the 99-year history of the Macy’s Thanksgiving Day Parade that a design from the crypto and blockchain space was featured as either a balloon or float. In November, Viewers from around the country could see the blue cat and milk carton characters from Web3 firm Cool Cats Group’s nonfungible token (NFT) collection.
The animated sci-fi series Futurama, which went through another reboot in 2023, featured parodied a distant future in which Bitcoin mining experiences a boom in popularity after the price of the cryptocurrency rebounds after a thousand years. Jokes in the episode included moving to the Old West town “Doge City” and miners “using such colossal amounts of power that it’s ionizing the atmosphere.”