Defining your online identity in Web3 with Unstoppable Domains


With Web3, we’re embarking on a new evolutionary chapter of the internet that promises to give ownership back to individuals rather than corporations.

Organizations such as Unstoppable Domains offer a gateway to a fully controlled digital identity through decentralized domain names.

We recently spoke with Sandy Carter, Senior Vice President and Channel Chief at Unstoppable Domains, on the Podcast who describes online identity in Web3 as being “all about ownership. Who owns the data and who owns the digital identity.”

Identity and data ownership

Unstoppable Domains allows anyone to purchase a decentralized domain name that is minted as an NFT on the Polygon blockchain, giving the owner full ownership and control.

The domains can be used as your universal username to access Web3 apps, websites, gaming and the metaverse.

“Your digital identity travels with you everywhere in Web3 and the data that goes along with that identity is also owned by you,” Carter said.

NFT domains

Last year partnered with Unstoppable Domains to support their top level domain endings in the Wallet, including .crypto, .nft, .wallet, .bitcoin. minted as an NFT on the Polygon blockchain.

Since then, became the first company to have a branded top level domain with Unstoppable Domains, .blockchain.

“Using an NFT domain such as .blockchain enables you to give permissions to who can use that data, when they can use it, and how much they can use,” explained Carter.

“I may want to share my email with a certain organization, but I may not want to share my citizenship or my address.”

.blockchain domains

While you can buy a personalized .blockchain domain on the Unstoppable Domains website, are giving Wallet users the chance to claim their very own .blockchain domain for free!

Similar to an email address, a .blockchain domain makes it easier to send and receive crypto by replacing long complicated wallet addresses with an easy-to-remember domain.

Instead of having to copy-and-paste long complex wallet addresses like bc1qw508d6qejxtdg4y5r3zarvary0c5xw7kv8f3t4, you can simply type in an easy-to-remember domain like Lily.blockchain.

Once associated with your Wallet, any crypto sent to your .blockchain domain will be received in the appropriate Private Key Wallet.

Claim your .blockchain domain today

Log in to your Wallet iOS app and tap Claim Domain to get yours today.

You can currently only claim your .blockchain domain on iOS. Support for Android and web browser are coming soon. Join the waitlist here.

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The purchase of crypto entails a risk. The value of crypto can fluctuate and capital involved in a crypto transaction is subject to market volatility and loss.

Digital currencies are not bank deposits, are not legal tender, and are not backed by the government.’s products and services are not subject to any governmental or government-backed deposit protection schemes. Legislative and regulatory changes or actions in any jurisdiction in which’s customers are located may adversely affect the use, transfer, exchange, and value of digital currencies.

Defining your online identity in Web3 with Unstoppable Domains was originally published in @blockchain on Medium, where people are continuing the conversation by highlighting and responding to this story.

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